Posté le: Mar 11 Sep - 05:31 (2018) Sujet du message: onse.)After court battles in Germany, wh
Nike has been hit with a suit claiming that its iconic, ubiquitous “Jumpman” logo, the silhouetted image of the basketball superstar Michael Jordan with his legs spread and arm extended Adidas Superstar Femme found on billions of dollars worth of Jordan brand sneakers and apparel, owes its existence to a photo taken for Life magazine, and violates the copyright of that image.The Nike Air Max 95 Mujer story starts back in the summer of 1984, when a photographer named Jacobus Rentmeester took a picture for Life of a flying Michael Jordan in midair as he dunked a basketball. Rentmeester’s infringement suit, Adidas ZX 750 Femme filed in a Portland, Oregon, district court in January, alleges that after the image ran in Life, Nike paid Rentmeester to temporarily use transparencies Nike Air Max Thea Femme of his image “for slide presentation only, no layouts or any other duplication.”Rentmeester complained to Nike that its image was essentially a duplicate of his, and in response, Nike paid him $15,000 to keep using the photo it created, he says. An invoice (not a contract) for the $15,000 submitted as part of the Nike Air Presto Mujer filing specifies that Nike’s photo was to be used “for North America only” for two years, with all other rights reserved by Rentmeester. In 1987, Nike unveiled its Jumpman logo, a silhouette of the image Nike created, which Nike Air Max Command Femme Rentmeester says copied his original.
Almost 30 years and billions in sales later, Nike is still using the Jumpman, and Rentmeester wants an Adidas NMD Femme unspecified share of the cash the company has made with it. But even a small part of the revenue made on products using the image would be significant. Jordan sneakers had estimated sales of more than $2.6 billion in the US in 2014 alone, according to SportsOneSource.Michael Jordan and the sneakers bearing his name and image helped make Nike into the sportswear giant it is today. So even a temporary injunction to stop Nike from using the image would be a serious headache for the brand. And a Jordan product without the Jumpman logo is almost unimaginable.Nike has already hit back. On March 16, it filed a motion to dismiss the lawsuit, saying Rentmeester’s complaint is “meritless” and fails to meet the standard for infringement. “Simply put, Rentmeester does not have a monopoly on Mr. Jordan, his Adidas Superstar Dames appearance, his athletic prowess, or images of him Adidas ZX Flux Femme dunking a basketball,” Nike testily added in its filing. It was about as personal a shot as Adidas could take at Nike, and has led to some very Nike Air Max Tavas Mujer public airing of dirty laundry.
In 2012, both Nike and Adidas introduced their first knitted running shoes. Each had been developing its version for years, but Nike patented its technology and beat Adidas to market, putting out its Flyknit sneakers in February of that year. Adidas’s Primeknits followed in July.It wasn’t long before Nike accused Adidas of infringing on the patent it held for its high-tech, woven, one-piece uppers, which it saw as a “game-changer” in the industry and a symbol of its innovation as a brand. (Quartz has reached out to Adidas for comment Nike Air Force 1 Femme and will update with any response.)After court battles in Germany, which Nike eventually lost, the case quickly moved over to Nike Air Max 90 Mujer Rosas the US. Adidas filed a petition in the US Patent and Trademark Office to invalidate Nike’s patent for “footwear having a textile upper.” It made the same argument that Nike Air Odyssey Femme it had used in Europe: Nike was trying to patent technology that already existed and therefore could not be patented. Nike Air Max 90 Mujer The court ultimately sided with Adidas.Dolce worked on signature sneakers for LeBron James, Kevin Durant, and Kobe Bryant.